The period of time required to allow your test to run can be a calculated by using the chi square test. Basically, this test checks your number of impressions and clicks to determine how statistically confident you can be that a pattern.
Sep 13, 2011 19:57:36
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Golden Keywords beta 3.01 Careful keyword research is an essential step in web site optimization. Golden Keywords will help you find best keywords for your web site fast and accurately.
E-mail Talker 4.0 New version of popular email notification software. Your favorite speaking animated character reads aloud incoming emails. Features antispam filtering and simultaneous account checking. Supports any number of Hotmail, POP3 accounts.
Description: Split testing Adwords ads is running two ads that are identical except for one variation, or variable, that you are trying to test. This variable could be the headline, the word or sentence order, synonyms, capitalization or any difference you want to test. You run the ads for a period of time and then check which has the greater click through rate (CTR). Knowing when to stop your test and declare a winner is the tricky part, considering your baseline may have thousands of impression and your test case may only have a few hundred. The period of time required to allow your test to run can be a calculated by using the chi square test. Basically, this test checks your number of impressions and clicks to determine how statistically confident you can be that a pattern, and a clear winner have emerged. A confidence level of 95 percent is the accepted signficance to conclude which ad is the winner. If there is less that 95 percent, no conclusion can be made yet and the test must be allowed to have more time to accumulate impressions and clicks. Simply fill in the impressions and clicks for both ads in the textboxes. If the result is 95 percent or higher, you can stop the test and declare the ad with the higher CTR the winner. If under 95 percent, you must allow the test to continue running and you may try again when the impressions have increased.
Adwords Ready 2.0.18 I develop this tool because i have some frustated when i need to upload thousands of keyword to adwords editor. This tool make auto formatted keyword for Adwords Editor. I develop
Adwords Wrapper 1.0 This tool helps you wrap keywords in brackets or quotes, signifying exact or phrase matches. You enter what keyword matches you want, and then a keyword list. It can also add a
Nintendo, Sony Square Off in Handheld Game Market Japan's Nintendo Co. Ltd. struck thefirst blow in what is set to be an all-out war with Sony Corp.for the lucrative handheld game console market, aggressivelypricing its new dual-screen model at $149.99 and setting itsU.S. launch date for Nov. 21.