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How to get Bluetooth on my computer for free?     

Updated Nov 3, 2011 01:30:06
AuthorNikolaev Alexander Dmitrievich
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   Bluetooth is a hardware technology, so the answer to the question above is simple — you cannot. Bluetooth is either integrated into your device (or added as an external device) or you just don’t have it. However, the question can be paraphrased in the following way: «Are there free or very affordable programs out there that can help me make better use of my Bluetooth-enabled device?» And the answer to this question is yes.

   One of the somewhat unexpected ways of using Bluetooth is marketing and advertising. Think about a shop in crowded mall or a small café stretched along a narrow city street and hundreds or even thousands of potential customers walking past them every hour. Most of them have mobile phones, many of them have Bluetooth onboard and some of them are constantly visible to other Bluetooth devices. All of this creates a good opportunity to send your ad directly to their devices. For instance, you may want to offer a discount on a lunch or a coffee and pretzel combo. All you need is a computer with a Bluetooth chip or dongle and a program like Bluetooth Advertising Online. Install the program, configure your ad campaign and watch your PC send out messages to all visible devices within range. This way of advertising your product or service is very affordable and fully automated. You always have access to campaign statistics and can evaluate its efficiency by comparing the number of confirmed recipients with the number of customers that contacted you for a discount. This proximity advertising software can help you win a customer who stopped by your café and just needed a little incentive to take a break and a latte.

   The cost of the full version of this software is very low compared to the potential revenue that this type of advertising can yield, so if you are seeking to use every possible method of promotion available to you, go for it without hesitation and you’ll see the results very shortly.
Author: Nikolaev Alexander Dmitrievich
Learn more about Bluetooth Advertising Online…

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